SelfHealersCircle evolved into a large membership, subscription, and eLearning ecosystem serving 58,000+ registered users, 20,000+ paying members, and approximately 185,000 monthly visitors.
Over a multi-year engagement, I helped architect, develop, scale, and operate the interconnected platform as the business grew. The system brought together WordPress Multisite, WooCommerce and WooCommerce Subscriptions, Memberium, ActiveCampaign, BuddyBoss, LearnDash, custom plugins, membership workflows, ecommerce, and supporting infrastructure.
My work extended across architecture, custom development, integrations, performance engineering, databases, caching, infrastructure, production troubleshooting, and continued platform evolution—balancing new business requirements with scalability, maintainability, reliability, and long-term ownership.
I served as senior developer and systems architect, combining technical decision-making with hands-on implementation. I translated evolving stakeholder requirements into production solutions, developed custom integrations and platform functionality, optimized performance and infrastructure, and supported the system through continued growth and long-term operation.
Rather than treating the platform as a one-time website build, I helped evolve its architecture and supporting systems as membership, subscriptions, learning experiences, customer workflows, and operational requirements became more complex.
CPD Health Courses is a WordPress membership and eLearning platform that needed a more reliable and maintainable technical foundation as the business continued to grow.
I assessed the existing environment and developed a modernization approach spanning hosting, infrastructure, WordPress configuration, platform components, performance, and operational practices. The work included establishing safer development and deployment environments, migrating hosting, reducing unnecessary platform complexity, and improving caching, CDN, application, and asset performance.
The engagement continued beyond the initial modernization into enhancement and long-term support of the membership and eLearning ecosystem, including LearnDash, Memberium, GamiPress, and related platform functionality.
I led the technical assessment, modernization, hosting migration, performance work, and continued platform engineering. I evaluated existing components for reliability and maintainability, removed or replaced problematic functionality where appropriate, and established a more supportable foundation for continued operation and growth.
After the initial modernization, I continued supporting and enhancing the platform rather than treating the engagement as a one-time recovery project. That included ongoing membership, eLearning, performance, and platform-maintenance work as requirements evolved.
Rippaverse is a campaign-driven WooCommerce commerce platform designed around high-demand product launches and large transactional workloads.
I supported the platform’s campaign-commerce architecture, scalability, performance, and launch readiness, including custom product presentation, threshold-driven campaign functionality, and specialized order and payment workflows.
When launch demand materially exceeded the original technical assumptions, I optimized expensive application behavior, caching, asset loading, server configuration, and WooCommerce performance to reduce unnecessary real-time workload and improve the platform’s ability to operate under sustained demand.
I served as lead developer and store architect, combining custom WooCommerce development with application and infrastructure performance engineering. I built and supported campaign-specific functionality, investigated production bottlenecks, and changed expensive real-time processing where it created unnecessary load.
The engagement required working across application code, WooCommerce behavior, caching, server resources, and infrastructure rather than treating additional hosting capacity as the only answer to scale.
Atomic RPG System is a custom application-style WordPress platform built around structured relational data, membership functionality, dynamic user-generated content, and interactive workflows that extend well beyond conventional content-management use cases.
I translated the application’s requirements into structured data models, custom WordPress components, plugins, PHP application logic, and JavaScript/AJAX functionality supporting specialized user experiences and workflows.
The project demonstrates how WordPress can serve as an application platform when the architecture is designed around the actual system requirements rather than constrained to standard website functionality.
I led the technical work from stakeholder discovery and requirements gathering through solution architecture, hands-on implementation, validation, UAT, and production rollout.
I designed the underlying application structures and workflows, developed the custom functionality, and retained responsibility for the technical decisions required to move the system from concept into a maintainable production application.
Camp Out Colorado is a long-running tourism and discovery platform serving outdoor enthusiasts with campground information, fishing reports, and seasonal planning tools. The platform integrates external government data sources through REST APIs and transforms them into structured, user-friendly resources.
Beyond editorial content, the platform includes custom-built discovery and planning tools, algorithmic fishing forecasts, and affiliate-driven gear recommendations supporting advertising and referral revenue.
I conceived, architected, developed, and continue to maintain Camp Out Colorado as an independently owned platform. My work spans WordPress architecture, structured content and data relationships, custom functionality, API integrations, technical SEO, responsive experiences, performance optimization, and continued platform evolution.
Because I own the platform rather than delivering it as a one-time client project, it also reflects the long-term operational decisions involved in maintaining and evolving a digital product.
“Troy is a stellar web developer that understands the project details quickly and builds a scalable framework that is both efficient and scalable.”
— Daniel Bussing, CEO, Built By Love Agency
WordPress Engineering & Platform Architecture Serving growth-focused organizations since 2001.