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Engineered WordPress Systems
 Built to Scale

Engineered WordPress Systems
 Built to Scale

Custom WordPress development, architecture, and performance optimization — delivered directly by a senior developer with 25+ years of experience.

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Experience That Goes
Beyond the Template

Since 2001, I’ve built WordPress systems for:

  • eCommerce & subscription platforms

  • Online schools & membership communities

  • High-traffic social platforms (50k+ users)

  • Retail & service businesses

  • Compliance-sensitive and financial tracking systems

From small local businesses to large online communities, I design platforms that are stable, scalable, and built for long-term growth.

End-to-End WordPress Engineering

Complete system design and development—from architecture and infrastructure to frontend experience—built to perform reliably, scale cleanly, and support long-term business growth.

Custom WordPress Architecture

Purpose-built WordPress structures designed for scalability, maintainability, and performance—avoiding bloated themes and fragile plugin stacks that create long-term technical debt.

Membership & eLearning Platforms

Purpose-built WordPress structures designed for scalability, maintainability, and performance—avoiding bloated themes and fragile plugin stacks that create long-term technical debt.

Performance & Database Optimization

Query optimization, database tuning, caching strategy, and bottleneck analysis to improve speed, stability, and overall system responsiveness under real-world traffic.

UX / Frontend Refinement

Clean, intentional interface design and frontend improvements focused on clarity, usability, and performance—not decorative complexity.

WooCommerce & Subscription Systems

Advanced commerce implementations including subscriptions, complex checkout logic, recurring billing, and global payment integrations engineered for reliability and high-volume performance.

Custom Plugin & Feature Development

Tailored PHP, JavaScript, and AJAX-driven functionality developed to solve specific business needs where off-the-shelf plugins fall short.

Technical Consulting & Team Support

Architecture reviews, debugging, performance audits, and direct collaboration with internal teams to strengthen systems and guide strategic technical decisions.

Server & Infrastructure Tuning

Configuration and optimization of hosting environments, PHP-FPM, MySQL, caching layers, and deployment workflows to ensure consistent uptime and scalable performance.

You can hire me to build a system from the ground up
— or integrate directly into your existing team.

When you work with Image Innovations, you work with me.

  • 25+ Years of Hands-on Development
  • Deep PHP, JavaScript, AJAX, and database expertise
  • Clean, maintainable code
  • Architecture-first thinking
  • No junior handoffs
  • No overseas outsourcing

I build systems designed to last — not quick fixes that create future problems.

Featured Platforms

  • WordPress Multisite segmentation strategy
  • WooCommerce Subscriptions architecture
  • Memberium + ActiveCampaign integration
  • Custom WooCommerce checkout & product logic
  • Custom plugin development (moderation, tag enforcement, live video shortcodes)
  • AJAX-based functionality
  • Server tuning (PHP-FPM, MySQL optimization)
  • Database scaling & query optimization
  • High-traffic event load management
  • Funnel site architecture (sales → membership ecosystem)

SelfHealers Circle

Scalable Membership & eLearning Platform (50,000+ Members)

role Senior Developer & Systems Architect

Brought in as lead developer and systems architect to rebuild and scale a failing WordPress membership platform that had stalled at 3,000 users. Over five years, I redesigned the architecture, rebuilt the billing system, and engineered the platform to support 50,000+ members, recurring subscription revenue, live events with thousands of concurrent users, and monthly eLearning releases.

The system now operates as a segmented WordPress multisite environment separating community, school, billing, events, and funnel sites — improving performance, stability, and scalability during major enrollment surges.

My Role

I served as senior developer and systems architect, leading the platform rebuild and long-term scaling strategy over five years. I redesigned the site architecture, migrated the subscription system from Thrive to WooCommerce, implemented a segmented WordPress multisite structure, and engineered custom checkout, product, and membership logic. I also handled server performance tuning, database optimization, custom plugin development, and high-level technical escalations to ensure platform stability during major enrollment surges and large live events.

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  • Custom WordPress application architecture
  • PHP-driven dynamic content systems
  • MySQL structured game-data database
  • AJAX-powered interactive tools
  • Custom plugin development (Dice Roller engine)
  • jQuery / JavaScript tool interfaces
  • Membership system with tiered access control
  • Custom character templates (Flexbox / Bootstrap responsive layouts)
  • User-generated content framework
  • Shortcode-driven dynamic modules

AtomicRPG

A Software-Backed Tabletop RPG Platform

role Leadership: Founder & Full-Stack Architect

AtomicRPG is a custom-built, software-backed tabletop roleplaying platform that blends traditional pen-and-paper gameplay with modern web-based tools. I architected and developed a dynamic WordPress-powered application that allows players to manage characters, generate content, access rules, and use interactive tools from any device. The system supports both free and paid memberships, custom content creation, and a structured database that drives game logic, character data, and tool functionality across the platform.

My Role

Founder, architect, and full-stack developer.
Designed the database structure, built custom plugins, engineered dynamic character systems, developed interactive tools, and implemented membership logic and access controls.

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About Image Innovations LLC

Custom WordPress development, architecture, and performance optimization — delivered directly by a senior developer with 25+ years of experience.

If you’re ready to build something properly — let’s talk.

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