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Engineered WordPress Systems
 Built to Scale

Engineered WordPress Systems
 Built to Scale

Custom architecture, commerce, and performance engineering — delivered directly by a senior developer with 25+ years of experience.

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Experience That Goes
Beyond the Template

Since 2001, I’ve built WordPress systems for:

  • eCommerce & subscription platforms

  • Online schools & membership communities

  • High-traffic social platforms (50k+ users)

  • API-driven and data-integrated systems

 

I design platforms that are stable, scalable, and built for long-term growth.

End-to-End WordPress Engineering

Complete system design and development—from architecture and infrastructure to frontend experience—built to perform reliably, scale cleanly, and support long-term business growth.

Custom WordPress Architecture

Purpose-built WordPress structures designed for scalability, maintainability, and performance—avoiding bloated themes and fragile plugin stacks that create long-term technical debt.

Membership & eLearning Platforms

Structured, secure membership and LMS systems with role management, gated content, community features, and scalable access controls built for growing online communities.

Performance & Database Optimization

Query optimization, database tuning, caching strategy, and bottleneck analysis to improve speed, stability, and overall system responsiveness under real-world traffic.

UX / Frontend Refinement

Clean, intentional interface design and frontend improvements focused on clarity, usability, and performance—not decorative complexity.

WooCommerce & Subscription Systems

Advanced commerce implementations including subscriptions, complex checkout logic, recurring billing, and global payment integrations engineered for reliability and high-volume performance.

Custom Plugin & Feature Development

Tailored PHP, JavaScript, and AJAX-driven functionality developed to solve specific business needs where off-the-shelf plugins fall short.

Technical Consulting & Team Support

Architecture reviews, debugging, performance audits, and direct collaboration with internal teams to strengthen systems and guide strategic technical decisions.

Server & Infrastructure Tuning

Configuration and optimization of hosting environments, PHP-FPM, MySQL, caching layers, and deployment workflows to ensure consistent uptime and scalable performance.

You can hire me to build a system from the ground up
— or integrate directly into your existing team.

When you work with Image Innovations, you work with me.

  • 25+ Years of Hands-on Development
  • Architecture-first systems design
  • Deep PHP, JavaScript, and database expertise
  • Direct senior-level collaboration
  • No outsourcing

I build systems designed to last — not quick fixes that create future problems.

Featured Platforms

  • WordPress Multisite segmentation strategy
  • WooCommerce Subscriptions architecture
  • Memberium + ActiveCampaign integration

SelfHealers Circle

Scalable Membership & eLearning Platform (50,000+ Members)

role Senior Developer & Systems Architect

Brought in as lead developer and systems architect to rebuild and scale a failing WordPress membership platform that had stalled at 3,000 users. Over five years, I redesigned the architecture, rebuilt the billing system, and engineered the platform to support 50,000+ members, recurring subscription revenue, live events with thousands of concurrent users, and monthly eLearning releases.

  • Custom WordPress application architecture
  • PHP-driven dynamic content systems
  • MySQL structured game-data database

AtomicRPG

A Software-Backed Tabletop RPG Platform

role Leadership: Founder & Full-Stack Architect

AtomicRPG is a custom-built, software-backed tabletop roleplaying platform that blends traditional pen-and-paper gameplay with modern web-based tools. I architected and developed a dynamic WordPress-powered application that allows players to manage characters, generate content, access rules, and use interactive tools from any device. The system supports both free and paid memberships, custom content creation, and a structured database that drives game logic, character data, and tool functionality across the platform.

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About Image Innovations LLC

WordPress Engineering & Platform Architecture Serving growth-focused organizations since 2001.

If you’re ready to build something properly — let’s talk.

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