Brought in as lead developer and systems architect to rebuild and scale a failing WordPress membership platform that had stalled at 3,000 users. Over five years, I redesigned the architecture, rebuilt the billing system, and engineered the platform to support 50,000+ members, recurring subscription revenue, live events with thousands of concurrent users, and monthly eLearning releases.
The system now operates as a segmented WordPress multisite environment separating community, school, billing, events, and funnel sites — improving performance, stability, and scalability during major enrollment surges.
I served as senior developer and systems architect, leading the platform rebuild and long-term scaling strategy over five years. I redesigned the site architecture, migrated the subscription system from Thrive to WooCommerce, implemented a segmented WordPress multisite structure, and engineered custom checkout, product, and membership logic. I also handled server performance tuning, database optimization, custom plugin development, and high-level technical escalations to ensure platform stability during major enrollment surges and large live events.
Rippaverse was built from the ground up as a high-visibility campaign-driven commerce platform designed to handle large product launches with intense traffic bursts. I joined the team as lead developer and store architect, implementing custom WordPress and WooCommerce architecture based on provided designs. The platform was engineered to support thousands of concurrent users during major campaign launches, with custom product flows and optimized infrastructure to ensure stability during peak traffic surges.
As lead developer and store architect, I implemented the full frontend experience from design specifications, built custom CSS and JavaScript interactions, and restructured WooCommerce product and order flows to support a Kickstarter-style launch model. I engineered performance optimizations including transient-based data caching, traffic-aware scaling adjustments, and server-level tuning to maintain reliability during high-volume campaign launches.
CPD Health Courses is a professional education platform selling high-value dry needling certification programs. I was brought in to audit and stabilize a fragmented WordPress ecosystem that had outgrown its original plugin stack. Through architectural consolidation, WooCommerce optimization, Memberium integration refinement, and infrastructure tuning, the platform was rebuilt for reliability and growth. I also implemented gamification mechanics to increase course completion, community engagement, and user retention across progressive certification levels.
As lead developer and systems architect, I evaluated the existing plugin ecosystem, replaced unstable components, consolidated redundant systems, and restructured the WooCommerce and Memberium workflows. I implemented tag-driven access control for course progression and engineered a gamification layer using GamiPress to reward course milestones and community engagement. I also handled hosting optimizations to support enrollment surges and improve overall system performance.
AtomicRPG is a custom-built, software-backed tabletop roleplaying platform that blends traditional pen-and-paper gameplay with modern web-based tools. I architected and developed a dynamic WordPress-powered application that allows players to manage characters, generate content, access rules, and use interactive tools from any device. The system supports both free and paid memberships, custom content creation, and a structured database that drives game logic, character data, and tool functionality across the platform.
Founder, architect, and full-stack developer.
Designed the database structure, built custom plugins, engineered dynamic character systems, developed interactive tools, and implemented membership logic and access controls.
CampOutColorado is a long-running informational platform I designed and developed from the ground up. Built to serve outdoor enthusiasts with campground reviews, fishing reports, and seasonal planning tools, the site integrates external government data sources via REST APIs and transforms them into structured, user-friendly resources. In addition to content publishing, the platform includes custom-built tools, algorithmic fishing forecasts, and affiliate-driven gear recommendation systems designed to generate advertising and referral revenue.
I architected and built the platform end-to-end, including hosting configuration, custom theme development, plugin engineering, API integrations, and long-term performance optimization. Over more than a decade of active maintenance, I’ve developed custom data pipelines that pull campground records, stocking reports, and astronomical data, transforming them into actionable reports, fishing probability ratings, and dynamic outdoor planning tools.
Custom WordPress development, architecture, and performance optimization — delivered directly by a senior developer with 25+ years of experience.