I founded Image Innovations in 2001 with a focus on building WordPress systems that are architected properly from the foundation up. Over the past two decades, I’ve engineered commerce platforms, membership ecosystems, application-style WordPress builds, API-driven data systems, and performance-critical environments serving tens of thousands of users.
My work centers on stability, scalability, and long-term maintainability — not short-term patches or bloated plugin stacks.
From high-traffic launch commerce sites to 50,000-member subscription communities, I design systems that perform under pressure. My background spans WooCommerce architecture, tag-driven membership systems, multisite segmentation strategies, database optimization, custom plugin development, server tuning, and API integrations.
I approach WordPress as a flexible framework — not a limitation.
When you work with Image Innovations, you work directly with me.
I operate in structured development blocks to protect focus and maintain project momentum. Most collaboration is handled through Slack and scheduled video sessions, ensuring clear documentation and efficient execution. I take on a limited number of engagements at a time to ensure precision and accountability.
For high-traffic launches or critical system events, I provide focused support and availability as needed.
Projects typically begin at $5,000, with ongoing retainer relationships available for organizations that require continuous development, optimization, or strategic technical guidance.
I partner best with businesses that value long-term system reliability and experienced engineering oversight.
WordPress Engineering & Platform Architecture Serving growth-focused organizations since 2001.