Senior architecture and hands-on engineering for WordPress platforms that need to modernize, integrate, scale, or evolve.
Image Innovations works across the platform—from architecture and application code to ecommerce, CRM, membership, data, performance, and infrastructure—with direct access to senior-level technical expertise.
You may need one focused technical engagement or help across several parts of the platform. These are common places organizations bring Image Innovations in.
Complex platforms rarely fit neatly into one technical category. Architecture affects integrations. Integrations affect business workflows. Application decisions affect performance and scalability. And every production system eventually needs to be maintained and evolved.
I can enter at one point, own work across several layers, or stay involved from architecture through long-term operation. The engagement should match what the platform actually needs.
Start anywhere. Use one layer or several.
Understand the business requirements, existing architecture, constraints, technical debt, and operational risks before committing to a solution.
This can include platform assessment, requirements discovery, architecture planning, component evaluation, technical recommendations, scoping, and modernization strategy.
Reduce unnecessary complexity and move established platforms toward architectures that are easier to maintain, operate, and extend.
Work may involve migrations, component rationalization, multisite consolidation, replacing fragile customizations, restructuring platform responsibilities, or creating safer development and production environments.
Connect the systems behind the customer experience so information, access, transactions, marketing, and operational workflows move reliably across the platform.
That can include CRM and marketing automation, APIs, forms, customer identity, membership access, ecommerce events, analytics, and custom cross-system workflows.
Build the application functionality the business actually needs when standard platform capabilities are not enough.
I work hands-on with WordPress, PHP, JavaScript, AJAX, custom plugins, structured data, ecommerce, membership, eLearning, customer workflows, and application-style functionality.
Improve the parts of the platform that determine how reliably it performs as traffic, transactions, content, integrations, and operational demands increase.
Optimization can span application behavior, database queries, caching, PHP, server configuration, Core Web Vitals, asset delivery, and infrastructure rather than treating every performance problem as a hosting problem.
Production platforms continue changing after the initial project is complete. New business requirements, integrations, campaigns, platform updates, technical debt, and growth all create ongoing technical decisions.
Image Innovations can remain involved as the senior technical partner who understands the system, implements changes, evaluates risk, coordinates with other contributors, and helps the platform evolve without losing maintainability.
Web platforms increasingly sit at the center of multiple business systems. I work across the boundaries between them rather than treating WordPress as an isolated website.
WordPress · WooCommerce · subscriptions · checkout and account experiences · forms · membership · eLearning · community platforms
ActiveCampaign · marketing automation · customer lifecycle workflows · GA4/GTM · conversion tracking · CRM integrations · campaign/customer-journey instrumentation
PHP · JavaScript/AJAX · REST APIs · custom plugins · MySQL · structured data · migrations · data transformation · business logic
Linux · NGINX · PHP-FPM · caching · Cloudflare · DNS · performance · security hardening · staging/production workflows · production support
That’s fine. I regularly work alongside developers, designers, marketers, agency leadership, vendors, support teams, and internal stakeholders. Image Innovations can own a defined technical area or provide senior engineering across the platform without displacing the people already doing good work.
Senior web platform engineering for organizations and agency partners since 2001.